The Real Cost of Being Unprepared

Every year, hurricane season disrupts thousands of shipments across the U.S. Southeast, Gulf Coast, and Mid-Atlantic. HTR Logistics can help prepare your supply chain for the unpredictable weather during the approaching hurricane season. The ripple effect of the disruption caused by intense weather on transportation and undelivered shipments goes far beyond storm zones.

Think about it…

A port closes in Charleston or Houston, and suddenly you can’t access imported inventory.

A DC in Florida is under evacuation, and your time-sensitive freight is stuck on hold.
A FEMA deployment reroutes every available truck in a 300-mile radius—and now you can’t book capacity at any price.

Hurricane Season Doesn’t Catch Us Off Guard. We Build for It! Unprepared companies lose inventory, customer trust, and in some cases, entire contracts. Prepared companies? They stay agile, responsive, and resilient. And that’s exactly what we help our customers do.

What Should Shippers Be Doing Right Now?

Hurricane season may be a weather phenomenon, but it’s a business risk first. And the best time to prepare is before you need to. Here are the top 4 items we recommend all shippers check today before hurricane season.

Map Your Risk Zones

Do any of your shipping lanes pass through hurricane-prone regions? That includes southern and eastern states—but also inland hubs that depend on coastal ports and rail.

Identify Your Must-Move Freight

If disaster hits, what freight absolutely cannot be delayed? That’s where we focus on backup planning, capacity reservation, and alternate routing.

Secure a Logistics Partner with Real Disaster Experience and ask the hard questions:

Have they handled FEMA loads?
Can they mobilize power-only units?
Do they offer live tracking and real human updates?
What’s their protocol for driver safety in natural disasters?

Build a Contingency Timeline

What happens if your primary warehouse closes for 48 hours? Or your inbound container gets delayed by a week? Work backward now—so you’re not scrambling later.

What Makes HTR Logistics Different

We don’t just keep freight moving. We move it with integrity, foresight, and a deep sense of responsibility. We turn transportation from a challenge into a strategic advantage. You gain cost savings, efficiency, flexibility, and peace of mind while delivering a better experience for your customers. Request a Quote Today!