Prepare Your Supply Chain with help from HTR Logistics
When a hurricane is headed toward land, most people rush for flashlights, bottled water, and backup generators. But at HTR Logistics the preparation looks very different—and carries far more weight. Because the moment a major storm is forecasted, the clock starts ticking. Will your trucks make it through before the roads shut down? Will your suppliers deliver before ports close? Will your customers still receive what they need—even if your warehouses are underwater?
4 Steps to Prepare Your Supply Chain for Hurricane Season
At HTR Logistics, we’ve been in the thick of it. We’ve moved critical freight during natural disasters, navigated road closures and fuel shortages, and kept our shippers informed while chaos unfolded around them. So let’s talk about how to get your supply chain truly hurricane-ready—and what HTR Logistics does behind the scenes to make sure your freight keeps moving when the skies turn gray.
- Proactive Intelligence, Not Reactive Guesswork
Our operations team tracks NOAA alerts, route closures, port shutdowns, and FEMA deployments in real time. If we see a storm developing—even one that hasn’t hit yet—you’ll hear from us. You won’t need to call us for updates. We’ll already be calling you. We send early risk assessments, recommended reroutes, and updated ETAs so your team can act, not react.
- A Rolodex of Ready, Vetted Power-Only Capacity
During emergencies, FEMA often releases pre-loaded trailers that require power-only units to move quickly. HTR has already built a nationwide network of vetted carriers with compliant equipment and drivers who are on-call and ready when the pressure is on. And we don’t mean just “available” we mean cleared, proven, safety-rated, and tracked 24/7. And it’s why our customers trust us when timelines get tight.
- Emergency SOPs That Actually Work
We don’t scramble when a crisis hits—we execute. HTR has written Standard Operating Procedures for natural disaster freight. That includes:
- Pre-planned emergency routing
- Backup dispatch teams
- Load prioritization by urgency
- Coordinated driver check-ins
- Fuel access planning in restricted areas
We’ve moved freight through flooded Texas highways, rerouted loads when bridges were out, and coordinated nighttime runs around curfews. We’ve even delivered emergency medical containers ahead of schedule, because we’re built for this!
- Real-Time Visibility + Human Communication
In hurricane conditions, ELD data can get glitchy. Systems can go down. But your freight doesn’t just disappear—and neither do we. Our team maintains live contact with every driver. If GPS blinks, we’re on the phone. If a delay hits, we’re rerouting before your customer even notices. And if something goes wrong, you’ll hear it straight from your dedicated account manager, not a generic email hours later.
Think Logistics, Think us, Call HTR Logistics Today!
Partnering with HTR logistics will help your supply chain be ready for the unpredictable hurricane season. We turn transportation from a challenge into a strategic advantage. You gain cost savings, efficiency, flexibility, and peace of mind while delivering a better experience for your customers. Request a Quote Today!